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Is It Worth the Risk? Campaign
CAMPAIGN OBJECTIVE
To support the US Surgeon General’s Call to Action to Prevent and Reduce Underage Drinking.
CAMPAIGN GOALS
To educate teens and increase their awareness about the risks of underage drinking including:
• Health effects on the developing brain, growth, and development
• Social consequences
• Safety consequences
• Legal ramifications
STRATEGIES USED TO DEVELOP THE CAMPAIGN
Evidence-based information and data were used to identify the problem and the goal.
This peer-to-peer social marketing campaign uses scholarly research as a foundation for educating teens about the dangers of underage drinking in
relation to:
• Academia
• Future careers
• Sports
• Relationships
• Legal ramifications
• Adolescent brain development
TARGET AGE GROUP
Grades 5-12
CAMPAIGN MESSAGE
Underage drinking. . .Is It Worth the Risk?
Underage drinking is: unhealthy, unsafe, and illegal.
CAMPAIGN MATERIALS (click here to view the campaign materials)
• Fact cards
• Posters
• Banners
© Northeast Community Challenge Youth Coalition
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