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NECC
Northeast Community Challenge Coalition
Promoting healthy lifestyles for a healthy community,
        positive community values and positive youth development
Monday, September 01, 2014  
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RESPECT Campaign ©

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CAMPAIGN OBJECTIVE 
        To support the Ohio Department of Education’s Anti-Harassment, Anti-Intimidation, and Anti-Bullying Policy (Ohio Revised Code Requirements for School District Anti-Bullying Policies).

CAMPAIGN GOALS 
        • To increase awareness about the health, social, and legal consequences of bullying 
        • To increase perception of harm 
        • To change the norms of the school culture 
        • To increase RESPECT

STRATEGIES USED TO DEVELOP THE CAMPAIGN 
        Evidence-based information and data were used to identify the problem and the goal. This peer-to-peer social marketing campaign uses scholarly research to educate teens about types of bullying which include: 
                • Physical 
                • Verbal 
                • Relational Aggression 
                • Cyberbullying 
                • Dating Abuse

TARGET AGE GROUP 
        Grades 1-12

CAMPAIGN MESSAGE 
        RESPECT. . .It starts with YOU!
 
CAMPAIGN MATERIALS (click here to view the campaign materials)
        • Fact cards 
        • Posters 
        • Banners


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