To support the Ohio Department of Education’s Anti-Harassment, Anti-Intimidation, and Anti-Bullying Policy (Ohio Revised Code Requirements for School District Anti-Bullying Policies).
• To increase awareness about the health, social, and legal consequences of bullying
• To increase perception of harm
• To change the norms of the school culture
• To increase RESPECT
STRATEGIES USED TO DEVELOP THE CAMPAIGN
Evidence-based information and data were used to identify the problem and the goal. This peer-to-peer social marketing campaign uses scholarly research to educate teens about types of bullying which include:
• Relational Aggression
• Dating Abuse
TARGET AGE GROUP
RESPECT. . .It starts with YOU!
CAMPAIGN MATERIALS (click here to view the campaign materials)
• Fact cards
© Northeast Community Challenge Youth Coalition